REVIEW

REVIEW is an Australian womenswear brand that has been dressing women for 40 years. In September 2024, REVIEW embarked on a transformative rebrand designed to embody confidence, positivity, romance, and playfulness. As the brand’s graphic designer, I led the creative execution of the launch, ensuring a seamless transition across all marketing channels.

A comprehensive 360-degree marketing strategy was executed to build anticipation and engagement. In the lead-up to the launch, a series of sneak-peek videos were shared on Instagram and TikTok, collectively garnering an average of 10,000 views across three videos. This was followed by a complete Instagram grid wipe, signaling the transformation. To further amplify excitement, a segmented sneak-peek email was sent to the brand’s most engaged audience, offering an exclusive preview of what was to come.

On launch day, the website transitioned to the new brand identity, featuring updated colors, imagery and typography. The same approach was applied across the app, social media platforms, and all marketing touchpoints to ensure a cohesive brand experience. The rebrand marked a significant evolution in identity, product and tone.

The impact was immediate, with brand emails achieving an average click-through rate of 9.1%, generating $36,000 in revenue within the first week. Website clicks from social media increased by 42%, while overall website traffic saw a 2% uplift. The rebrand not only elevated brand awareness but also drove meaningful engagement across all platforms, reinforcing REVIEW’s refreshed identity in the market.