REVIEW X Vasette
Year
Year
Year
2024
2024
2024
Services
Services
Services
Email Marketing
Email Marketing
Email Marketing
Social Media
Social Media
Social Media
Content Creation
Content Creation
Content Creation
Details
Details
Details
In October, the REVIEW Design Team collaborated with creative director Hokuto from Vasette, resulting in an iconic partnership that brought Vasette’s signature artistry to life through a series of garments.
I led the execution of the marketing rollout, ensuring a strategic and impactful launch. A sneak-peek video was shared across social media platforms, generating significant reach and engagement. This was followed by a highly targeted email campaign, exclusively sent to the brand’s top-spending loyalty members, offering them an exclusive first look at the collection.
The launch email achieved an impressive 60% open rate—20% higher than average—with a click-through rate of 37%, a dramatic increase from our usual 1.6%. Direct website visits increased by 22%, while traffic from paid social channels surged by 44%, reinforcing the success of the campaign in driving both engagement and conversion.
In October, the REVIEW Design Team collaborated with creative director Hokuto from Vasette, resulting in an iconic partnership that brought Vasette’s signature artistry to life through a series of garments.
I led the execution of the marketing rollout, ensuring a strategic and impactful launch. A sneak-peek video was shared across social media platforms, generating significant reach and engagement. This was followed by a highly targeted email campaign, exclusively sent to the brand’s top-spending loyalty members, offering them an exclusive first look at the collection.
The launch email achieved an impressive 60% open rate—20% higher than average—with a click-through rate of 37%, a dramatic increase from our usual 1.6%. Direct website visits increased by 22%, while traffic from paid social channels surged by 44%, reinforcing the success of the campaign in driving both engagement and conversion.
In October, the REVIEW Design Team collaborated with creative director Hokuto from Vasette, resulting in an iconic partnership that brought Vasette’s signature artistry to life through a series of garments.
I led the execution of the marketing rollout, ensuring a strategic and impactful launch. A sneak-peek video was shared across social media platforms, generating significant reach and engagement. This was followed by a highly targeted email campaign, exclusively sent to the brand’s top-spending loyalty members, offering them an exclusive first look at the collection.
The launch email achieved an impressive 60% open rate—20% higher than average—with a click-through rate of 37%, a dramatic increase from our usual 1.6%. Direct website visits increased by 22%, while traffic from paid social channels surged by 44%, reinforcing the success of the campaign in driving both engagement and conversion.
